How To Use ChatGPT For Product Descriptions (W/ Prompts!)

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I was creating a new money/affiliate post on my site where I’d round up the selection of products for a purpose.

So I’m creating my Lasso product boxes and then I need to add unique information to each one so it stands out.

Which means I need a catchy title, product description, and a pros and cons list for each product.

For the first couple of products, I was opening up the product page and summarizing the details by hand.

But of course, I realized I could make use of ChatGPT here to speed up this process.

So, for this email, I’ll share the process of how I used ChatGPT to create unique information to go with each product box.

Let’s get going.

First, here are is an overview of each step:

1. Obtain my unique affiliate link for my product
2. Add New Link in Lasso to start creating the product box
3. Copy the key information from the product link
4. Insert the key information into a carefully crafted product description prompt with ChatGPT (FREE version)
5. Insert into Lasso product box
6. Use key information again into a crafted Pros summarization prompt with ChatGPT
7. Add Pros & Cons to Lasso, insert Pros from ChatGPT, add a couple Cons from your own brain
8. Done!

Let’s crack on.

I looked around in my Skimlinks account and found a random product to use for this demonstration, which is the Fi Smart Dog Collar V3.

I’m specifically using a non-Amazon product for this tutorial, because that matches how I created this process.

But you could still use it with Amazon products if they have good product information, or a retailer website where you can copy more/better information from, too.

So I have my product link, let’s just imagine it has an affiliate code on it.

I just need to open up Lasso in my WordPress admin, and click the giant green Add New Link button on the top right:

Insert my product link and hit Add Link:

By default, there isn’t much to see for the product because we need to customize and add a lot of the unique information:

You an initially go ahead and customize the name, the permalink, the primary buy button text, and the badge and price.

I’ll also borrow an image from the brand’s product page and we have a starting point:

Pro Tip: Use your own product images to make Google happy!

It’s already looking a little better.

Now for the juicy part.

I’ll then go onto the brand’s website to get a lot of details about the product.

In this case, the buying page doesn’t have a lot of information but the main website does on TryFi.com.

I’m literally going to click-drag, or sometimes Ctrl+A/Cmd+A (Select All), to get the essential product information:

For this website, most of the web page is clean and with product information, so I’m doing a Select All.

I’ve got tons of product information in my clipboard, which I then paste into my favorite text editor:

There is some unnecessary information in the text here, of course, which I will then clean up.

I want to remove things like the menu links, pricing information (I don’t need that for describing the product), deals/offers information, as featured in brand names, footer links/information, product variations, etc.

It takes 30 seconds to quickly scan and delete stuff I don’t need (which might confuse ChatGPT when we use it) and end up with a cleaner version:

If you’re already thinking this is too fiddly and time consuming — trust me, once you get into the swing of this process it really does speed things up.

OK. Now I have product information. I don’t want to keep it as it is to use it for my own site, because that’s some form of plagiarism plus the kind of thing Google hates.

Don’t regurgitate the same product information from Amazon or the retailer’s website, you should always be trying to add some uniqueness to it.

The best way is by using your own brain and typing talents, but when you’re creating a roundup like: “10 Best Smart Dog Collars In 2023” and creating product boxes for each, this process will massively speed things up.

So, this is where ChatGPT comes in.

I’ve played around with prompting for this case, and came up with the following which does a pretty good job for absorbing that product information and crafting a shortened and unique version for our needs:

Please ignore all previous instructions. You are an expert copywriter who writes detailed and thoughtful product descriptions. You have a Witty tone of voice. You have a Creative writing style. I will give you a product name and a complete product description and I want you to craft a shortened and unique product description for this product. The product description must be a maximum of 50 words. Utilize uncommon terminology to enhance the originality of the content. Do not self reference. Do not explain what you are doing. The product name is “Fi Smart Dog Collar V3” and the product description is:

Go ahead and use this for your own product descriptions and tweak as necessary!

After using the above prompt, and adding the product description text from earlier, here’s what I get:

If you want you can keep talking to ChatGPT to ask it to tweak, shorten, rephrase, or try a new writing style.

But I’m happy with this product description and can add that to my Lasso product box after adding a little formatting

It’s looking much better already, right?

Even this description could be a little too long.

So you may want to ask ChatGPT for even fewer words on the description (you can adjust the prompt text I gave you) or ask after-the-fact;

“Please shorten this even more while keeping the important points” seems to work!

Alright, now we have a decent Lasso product box. But it can be better by adding Pros and Cons.

So I’m going to just edit my original message to ChatGPT, and tweak a few lines to focus on creating my Pros list:

Please ignore all previous instructions. You are an expert copywriter who writes detailed and thoughtful product descriptions. You have a Witty tone of voice. You have a Creative writing style. I will give you a product name and a complete product description and I want you to craft a summarized Pros list where every pro list item is unique. Each list item should be no more than 8 words long. Utilize uncommon terminology to enhance the originality of the content. Do not self reference. Do not explain what you are doing. The product name is “Fi Smart Dog Collar V3” and the product description is:

I personally want each ‘Pro’ on the list to be short and snappy, as otherwise the product box will get too large. Which is why I specify list item word length.

With that prompt, I get this perfect output:

It’s ready to add to my Lasso product box!

To do that, you need to look on the left-hand side of the Lasso product box creation screen and click on Add Custom Field:

Then switch to the Add From Library tab where you’ll see a few unique additions ready to go:

Let’s add all three!

You have to keep clicking to Add Custom Field and selecting each of these, then you’ll have new options for your product box.

Now I can customize these by changing the primary rating, I’ll make it 4.5* for now as this seems like a top notch product.

I could check online reviews from the website or other review websites if I wanted to get a more accurate rating on it.

Then I’ll copy and paste my Pros list from ChatGPT into the Pros field.

Then I’m just going to scan the product website OR type into Google: “[product] negative reviews” or similar to find the major flaws and add two to my Cons field.

Once that’s all done, I now have my finished Lasso product box:

Now, you might be thinking, “that’s huge!”.

Yeah, it’s a pretty big product box.

Which may not be the best thing for some sites.

But it does mean a much greater screen real estate and the potential for a user to read more of it rather than scroll past it too fast.

There’s arguments on both sides for that being a good or a bad experience — but worth testing!

If I wanted this to be shorter, I could remove a little more from the product description or the Pros list.

But there is also another option, which is a neat feature of Lasso, that you can embed the Lasso product box on a post and still customize all detail fields without having to change the original.

So that means that you can customize the product box as it relates to the context of the current post you are embedding it on.

For example, this product box I’ve made would work fine on the “10 Best Smart Dog Collars In 2023”.

But it might also work great for “10 Best Dog Lovers Gifts” where I could change the product description and badge to be more specific to that purpose.

And that’s it!

Now you have a process for using ChatGPT to summarize product information into a new unique product description and Pros list, which you can use with Lasso.

You can also just use this same process for any other kind of product CTAs, but I’m using Lasso for mine and loving it!

I’d love to hear about your use of my prompts for your own product displays — so drop me a reply and let me know how you get on!

Thanks once again to the sponsor for this email, Lasso.

You really should try out their new Performance toolset* if you are using multiple affiliate networks for your site.

E.g. I’m using Amazon, Skimlinks, SOVRN, and Impact and I can connect them all to monitor affiliate revenue in one place. Genius!