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Recently, you may have been one of the unlucky few that received a heavy promotion for one particular AI writing tool that’s blown up.
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Maybe you don’t know it yet, so let’s just get it out of the way.
It’s called Koala Writer*. And it generates entire SEO optimized articles with a few inputs (or just one for the topic, if you like).
I’m not going to push you to say you should buy it. This entire newsletter is about whether that’s a good move or not.
=> But if you were planning on buying the lifetime deal anyway, then you can support me by clicking here to use my affiliate link*.
(Their lifetime deal has had a high buy rate, so they cut time short on the promotion and it ends on Monday 27th March. So if you do want it, now is the time.)
But is Koala Writer worth it?
The tool has a unique ability to absorb pages on the SERP to add into the ChatGPT output, plus has GPT4 integration for advanced writing capability.
But do I actually recommend that you use this tool?
That’s difficult to answer, but let me tell you about my experience with it, which should help find a resolution.
I started using Koala Writer* a week ago when I heard it being mentioned by Anne Moss of Yeys.com.
If you don’t know much about Anne, she runs 25 blogs and generates $130K every month.
So you would be right to consider her opinions on niche blogging.
In her most recent newsletter, she pushed this tool hard and shared that she plans to move her entire team into AI prompters using this tool.
It sounds crazy, but is she on to something?
When I saw a big move like this from a big player in the niche builder space, I had to pay attention.
It makes you think: “If Anne from Yeys is moving her entire $130K business over to AI writer prompting, then shouldn’t I be doing the same?”
Perhaps this is going to work incredibly well for Anne. And perhaps not.
She did also share that while the tool is generating content for her writing/editing team, it will still involve heavy editing from her existing team before publishing.
I’ve seen a few articles she shared that are from this tool, and they are filled up with stock photos which add a bit of extra value to the article.
The articles she shared are also notably what I would consider long tail AKA “low competition”: “When can a kitten safely explore the house?” and “Why Would a Sliding Glass Door Shatter?”
So why am I describing this?
It’s because it’s important to remember the context behind using something like Koala Writer*.
In the examples shown by Anne Moss, the keywords targeted are effectively lower on the competitive side:
(Extra: neither of her pages are showing on Page 1 SERP, yet)
They are long-tail, and particularly questions, which most of us know are great targets for either fresh websites or websites that are going after a mass approach in content or topical authority.
The examples are not targeting high competitive keywords. Which is a completely different game to play.
But mass-approach works. Many of the most successful niche builders we know about talk about this method as their primary growth strategy.
Not just Anne Moss (which it appears she does long tail, in part, from her examples), but also Jon Dykstra (who is also promoting Koala Writer), and more.
If someone is searching for a term at least a few times a month, then it could very well be worth having that 1.2K-word-article on your blog.
Then just do lots like it.
If you’re a complete beginner to niche websites, then this is always where I’d recommend you to begin as well.
You can build topical authority, plus easier traffic early on.
And it feels like this is where an AI writer like Koala* comes in to play, the most.
Which is potentially where things get a little scary.
My primary concern behind AI writing tools like this is that it could make the playing field even more difficult for newer sites to grow.
I feel that Google does a fairly good job of identifying decent content from poor content.
I’m also still confident that AI written content still doesn’t weigh up to really great human writing that is imaginative, creative, humorous, and intelligent.
But Google also makes a lot of mistakes.
Most notably are the fact that some of the most valuable keywords are dominated by sites which don’t specialize in that field. Think best VPN, best printers, etc.
It’s sites with incredible authority (which, whatever you want to think, seems to still be primarily backlinks) that dominate the top of the SERPs.
That’s why sites like TomsGuide and Forbes rank very high for “best VPN”, and companies like NordVPN are forced to pay for ads to get to the top (clever Google).
So here comes the big problem.
What if these AI writing tools get good enough that it allows larger media companies to start dominating low competition keywords at a rate that the solopreneur could never keep up with.
Plus add to that, Google is “OK” with AI content now.
That’s what scares me the most.
I love the niche SEO game because it has generally been a fair playing field.
Write great human content on lower competitive keywords and you’ll grow, then as your authority grows you can attempt more difficulty.
But if the entire lowest-denominator keywords becomes unapproachable for the everyday blogger, then where does that leave us?
“If you can’t beat ’em, join ’em” comes to mind.
But there is hope.
Google is still analyzing content for helpfulness. And just how helpful can an AI writing tool be when it’s just absorbing existing information and not adding unique value?
I also started to ponder whether Google would start ‘weighing up’ AI content and human content differently.
Even though it’s “OK” with AI content, now, surely they would have to figure out a way to value these content types differently.
AI content could be ‘helpful’ but simply because it isn’t human could make it less valuable or original. Surely Google wants originality?
But then my friend @sacha_vyzz pointed out that Google probably isn’t going to change anything about the way it processes helpful content (other than its pre-existing AI/spam filters), it will continue to rely on user metrics.
That means what users are doing on the page. Are they sticking around, scrolling and reading? Are they clicking on internal links to learn more interesting stuff on your site? Or are they landing on the page and jumping straight back to the SERP?
These factors are still very important to ranking. Your page gets an initial ranking when it gets indexed, but over time and metrics data coming in, your page has the chance to crawl up the ranking ladder.
There’s this common knowledge in rankings, every new page usually meets its peak around the 3-month mark.
This has been true for me. I just expect that when I publish a page, it’ll be gathering data for its success and show its true potential 90 days after its indexed.
Considering user metrics, you have got to then ask yourself:
- Is AI generated content engaging?
- Is AI generated content adding unique value?
- Is AI generated content encouraging movement through your site?
- Is AI generated content convincing someone to return to your site again in the future?
For me, the answer is no. AI content still does not do this. And it could be 5+ years before it can do these things.
As fast as it is advancing, I’ve got to remember that it is still just a language model.
Only humans can be truly creative. It’s the prompting of humans that makes AI content good or not.
Koala Writer* offers a really excellent ability to spit out an optimized article for a keyword, along with content from the SERP included in its input.
It even uses those sources from the SERP (of your topic/keyword) to include information from those top performers, and includes them as a source (with links).
It even generates lists and tables when relevant to do so.
But it also makes mistakes.
It needs editing. It will say that the perfect cooking temperature for beef is 160 in one section, and then say it’s 150 in the next. It makes mistakes.
Like any content you write yourself, or your team writer creates for you, or you generate from ChatGPT or an AI writing tool…
It’s going to need editing by a human.
And for me, overall, the amount of editing it needs is time that could be better spent on writing something original.
So, if you don’t grab Koala Writer* now, have you missed the boat?
The truth is probably that, this is just one tool that was early to this specific use case.
There were already others out there, and importantly there will be tons more to come.
This will become a very competitive marketplace where lifetime-deals are likely to be everywhere in the coming months from new products.
If you’re a beginner to niche sites, I still don’t think you should be using tools like this. You need to understand what great content is and how it ranks when you craft it with your own mind and fingers.
If you’re far along with niche sites, then maybe there is a use case for Koala Writer*. I think that you could start a fresh site in a niche, and get Koala to help you push out hundreds of pages in a quarter of the time, then perhaps you’ll have a site that has topical authority very quickly.
But the likelihood is, unless you are heavily editing and adding unique human value and creativity, that a site like that would get the hammer before too long.
You might just be able to build enough traffic and earn ad revenue from it for some time, but it’s always going to be beaten by the best content in the end.
Which is content by a human.
With all this being said, I am testing the inclusion of AI content into my second site to see if the content is good enough to gain topical authority over certain clusters.
I have seen early impressions and even page one rankings for some of the articles.
But will user metrics continue to support those pages so they can sustain ranking or grow?
I am not so confident.
This has been something of a love letter to myself, and to you.
A gentle reminder that shiny objects will keep showing up.
And even when they seem to be like the gold rush.
That often is not the case.
Keep focused on what you were doing before.
Your attention and time are incredibly valuable, and your first/main/money-making project needs it to get to the best it can be!
That could mean life changing money in a sale, or recurring income that means you don’t have to take a boring second job to support the family.
Stay in your lane! I’ll try to stay in mine, too.